Farwell Park 10-Year Master Plan
JIMA Studio completed the master plan for Farwell Park, a 90 acre park within the City of Detroit's regional park system. In leveraging a collaborative and community led-approach, the team worked together to develop hands-on workshops, public meetings, and focus groups to learn about the park user experience and to determine the final organization of site amenities, programs, and features. This team's synergy with an intentional analog engagement approach yielded important discussions across targeted stakeholder groups including families, seniors, youth, and other advocates for Farwell Park.
The engagement process aimed to reach a broad and diverse range of individuals, across various ages, backgrounds, and connections to Farwell Park. The intention was to foster a sense of ownership and agency among neighborhood residents in shaping the long-term master plan. Recognizing that community members are the most knowledgeable about how and why the park should evolve, engagement activities were designed to serve as platforms for sharing local insights and lived experiences.
The engagement process yielded valuable insights and data collected through both structured activities and informal, organic interactions. Community input directly influenced decisions regarding desired amenities, their placement within the park and surrounding neighborhood context, and how improvements should be prioritized and phased over time. The master plan was published with the City of Detroit in June 2025.
Client
City of Detroit
Location
Detroit, Michigan
Year
2024-2025
Farwell Park is home to a regional-serving recreation center and a cluster of athletic resources on Detroit’s East side.
The engagement strategy included three (3) large public workshops, four (4) focus groups, one-on-one conversations with approximately eighty (80) individuals, and an online survey. Community members were engaged in accessible and familiar settings, with a range of activities designed to accommodate different levels of participation.
The resulting master plan reflected the demands and aspirations of the local community, and in alignment with the City of Detroit’s goals and implementation capacity. The 10-Year Master Plan offers recommendations on phasing, funding sources, and quality of improvements for most resilient outcomes.
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Team
Ujijji Williams | Michelle Urano
Location
Detroit, Michigan
Credits
Engagement Partner: Izzie Global
Engagement Partner: Other Work
Post Production: Bold Studio Design